Programul se adreseaza persoanelor interesate sa dobandeasca o calificare in domenii precum styling, fashion buying, fashion marketing, fashion/network coordinating, visual merchandising, product/ brand management, jurnalism de moda sau design, dar si tuturor celor interesati de moda.
Etape
Cursurile artcademy® sunt structurate pe doua etape:
1. Fundamentals of Fashion (primul nivel)
2. Fashion Marketing and Design (al doilea nivel)
Fiecare curs se desfasoara pe durata unui an academic si se finalizeaza cu cate o saptamana de studii si practica la Paris.
Rene Mardellat si Jean Pierre Mocho
Curricula artcademy® cuprinde materii structurate astfel incat sa poata oferi o aplicabilitate imediata a subiectelor analizate, prin studii de caz si prin interactiunea cu lectorii MOD'SPÉ Paris - reprezentanti ai unor companii precum Louis Vuitton, Gucci, Balenciaga, Chanel, Guy Laroche, Armani, Nina Ricci, Yves Rocher, Chantelle, Galeries Lafayette, Etam, Celio, GAP, etc.
Fiecare dintre cele doua cursuri se intinde pe durata unui an academic si se desfasoara in zilele de Vineri, Sambata si Duminica. Pentru parcurgerea lui sunt necesare cunostinte de nivel mediu de limba engleza si multa pasiune. Ambele module se finalizeaza cu cate o saptamana de studii si practica la Paris.
Admiterea in program se face pe baza unui eseu in limba engleza. Pentru departajare, exista posibilitatea sustinerii unui interviu in fata unei comisii.
Sunt eligibili pentru inscriere absolventii de facultate sau liceu.
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Fundamentals of Fashion Acest curs se adreseaza tuturor celor pasionati de moda, dar care nu au experienta sau pregatirea relevanta in domeniu. Curricula ofera atat notiuni de baza cat si cunostinte de business specifice acestui domeniu. Curriculum Fashion Universe- History of fashion and costume. The brands and their role - Internal structure of fashion companies, the key functions and their occupations |
- Study of collections: definition and structuring of a collection
- Sourcing textiles for collection plans; Textile technology, knowledge of fibers and materials
- Introduction in modeling
- Initiation in sketching and fashion design. Styling
- Computer assisted design (Photoshop - Illustrator)
Fashion Marketing
- Basic marketing and fashion marketing
- Consumer behavior, new triggers and barriers to the purchase of fashion
- The Economic Environment of the Fashion Industry
- Key players
International Trade
- Customer Relationship Management
- Overview of mode of distribution networks in Europe
Management
- Financial Management
- Information Technology (Office, Internet)
- Business plan, Business Development Strategy
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Fashion Marketing and Design Rentabilizarea industriei de moda este posibila doar prin implicarea specialistilor, a celor care au cunostinte specifice de fashion marketing, merchandising, vanzari, buying, sourcing, etc. Acestea sunt cateva dintre calificarile specifice sectorului de fashion pe care acest curs de nivel avansat le propune. Curriculum
Fashion Universe |
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Fashion Marketing
- Purchasing function in fashion
- Design and develop a fashion brand
- Merchandising and visual merchandising
- E-marketing strategies and e-business
- Sourcing of fashion products
- Textiles Technology applied to collections
- Fashion Communication, Brand Communication
International Trade
- Exporting Procedures, Compliance with European Business Law
- Fair trade
Professional Project
- Collection process
- Conduct a customer survey
Inscrierile se desfasoara pana pe 15 noiembrie. Primele doua grupe de cursanti (cate una pentru fiecare etapa) vor incepe studiul pe 18 noiembrie. Pentru inscrieri si informatii despre artcademy®, un consultant CODECS va sta la dispozitie la sediul din str. Agricultori, nr. 37-39, la telefon: 021.252.51.82/ 3/ 4 sau e-mail: office@artcademy.ro.
www.artcademy.ro
www.facebook.com/artcademy
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